CR7 will open new hotels in Marrakech, Madrid and New York

If there is a sport elevated to the category of world phenomenon with millions of fans all over the world, it is soccer. Clubs and footballers arouse such passions that it is not surprising that themed hotels dedicated to the king of sports have even opened.

Well, for a while now one of the stars of European football, Cristiano Ronaldo, has joined this trend and has opened several hotels that have sports, healthy living and his own figure as the main theme.

Lisbon, Funchal, Madrid, New York and now Marrakech join the list of cities that have a designed by CR7 hotel. What are each of them like?

Koutoubia Mosque


The construction of Cristiano Ronaldo's fifth hotel is already underway and its inauguration is scheduled for 2019 under the name of Pestana CR7 Marrakech. It will probably follow the same line as the rest of its hotels but with a touch of Moroccan style, since the affection that the footballer has for the African country is well known.

Pestana CR7 Marrakech will be located on avenue M of the city, in one of the most exclusive areas surrounded by art galleries, luxury shops, trendy restaurants and beautiful gardens.

Plaza Mayor


The hotel that the footballer has in mind for Madrid will probably open its doors this year and will be installed in the Plaza Mayor. The average price will be around 200 euros per night and it will have 87 rooms, of which 12 will be suites.

As a curiosity, the idea was for the first CR7 hotel to be opened in Madrid, but due to certain urban difficulties and bureaucratic delays, the opening of the establishment in the Spanish capital had to be postponed.

Times Square


The Pestana CR2018 New York and the Pestana NY East Side and the Pestana Newark are scheduled to open in the United States in 7., which will add more than 380 new rooms in the country.

Both those in the United States and Madrid will be hotels under the Collection brand, aimed at an exclusive audience with a more contemporary and urban style.


With the Pestana CR7 Lisboa Lifestyle Hotels and other hospitality projects we want to recover the Baixa from its decadence and make it reborn.

It is a boutique hotel with 80 rooms and a deluxe suite in the heart of the city, a few meters from the emblematic Praça do Comércio. The decoration of the rooms is functional and minimalist but the references to sport are continuous. Not only through the omnipresent figure of Cristiano Ronaldo but also through the presence of vintage posters championships at the hotel reception, table football in the lobby or giant screens at the bar so you don't miss a game.

Furthermore, the Pestana CR7 Lisboa Lifestyle Hotels has a home automation system that allows you to control the lighting or temperature of the room from any digital device, choose music or change a television program.

And in a hotel that promotes healthy life, you cannot miss a gym where customers can exercise and improve their physical condition. thanks to the personalized attention provided by the hotel with appropriate exercise programs for each person.


Its name is Pestana CR7 Funchal and it is located in the capital of Madeira in a luxurious reddish building facing the ocean that has a swimming pool, spa, free access to the CR7 Museum of Funchal and the possibility of making use of an exclusive training program in its outdoor gym designed by the footballer himself.

Inside the Pestana CR7 Funchal there are three categories of rooms that combine contemporary and sporty design. They have all kinds of comforts, are soundproofed and are accessed digitally through an artificial grass corridor reminiscent of a football stadium field. On each door there is a giant photograph of Ronaldo and in the bedrooms there are drawings of his life.

In addition, guests also have access to the terrace on the roof of the hotel, which offers spectacular views of Funchal, its bay and the marina.

What are the CR7 hotels like?

The CR7 hotels are the result of the alliance between the Portuguese star and the Pestana Hotels & Resorts Group, which is responsible for the operational management of the properties. The client profile of Cristiano Ronaldo's hotels are young people between the ages of 18 and 35 who are interested in technology, healthy living and social life.

Prices range between 250 and 1.250 euros per night depending on the room. They may seem like exorbitant prices, but these are 5-star hotels equipped with all kinds of comforts and the latest technologies. However, there are those who doubt that there are many young people who can afford those prices when they tend to opt more for low-cost tourism.

However, the brand plans to double the number of hotels in five years. The next openings are rumored to be in Milan and Ibiza as well as Asia and the Middle East because Cristiano Ronaldo is very popular there.

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